Video Professor Awards
The
Video Professor lessons have been teaching
people the computer skills that they require
for twenty years. There are millions of happy
customers to attest to the excellence of the
Video Professor products, and while the rave
reviews of satisfied customers speak volumes,
the products have also been the recipients of
numerous awards. For as long as the
“What-You-See-Is-What-You-Do” teaching method
has been educating people, the
Video Professor has been recognized as a
leader in its field, especially in film and
video production, as well as marketing and
communication creativity.
Most recently, Video Professor teams won two
MarCom Creative Awards for outstanding
achievement by marketing and communication
professionals. The very deserving creative
services and production teams are the ones
responsible for the Video Professor commercials
and packaging. These are the same teams that
have made
Video Professor a household name and nearly
synonymous with the term “infomercial.” When
one thinks about television commercials or
infomercials, one of the initial images in your
head is John
Scherer talking about his distance
learning programs saying “try my product.”
Of the two MarCom Creative Awards, the highest
was bestowed upon the creative services and
production teams for their work on the “Learn
EBay” commercial. The minute long clip was
given a Platinum Award in the Television/Single
spot category. For excellent packaging, the
Video Professor “Internet Security”
tutorial was awarded a Gold Award in the
Design/Packaging category. Impressively, the
“Internet Security” tutorial single CD was also
given an honorable mention in the
Design/Illustration/Graphic Design category.
The Association of Marketing and Communication
Professionals holds the competition for
marketing and communication professionals who
are instrumental in the conception, writing,
and design of marketing and communication
programs and print, as well as audio and visual
materials. Entrants and winners vary from
individual communicators to Fortune 50
companies, which act as a testament to the
prestige of the MarCom Creative Awards, as well
as the immense size that the competition has
reached. Recent entrants have included
corporate marketing and communication
departments, advertising agencies, PR firms,
design shops, production companies, and
freelancers.
Not to be outdone, the Video
Professor film and video production
team have received numerous Aurora Awards
for three years in a row. These awards are
distributed for excellence in film and
video production, and the Video Production
in-house production team has garnered
many. A Platinum Best of Show Award was
bestowed upon the “Learn How to Buy and
Sell on eBay” tutorial in the
Technology/Computer Training category.
Three other lessons won Gold Awards in the
same category. These tutorials were: the
“Learn Wireless Networking,” the “Learn
the Internet with the AOL Service,” and
the “Learn How to Buy and Sell on eBay”
tutorials. This was the third year in a
row that Video
Professor gained such success in the
Aurora Awards competition and past awards
have included Best of Show.
The Aurora Awards are given to people in the
film, video, and multimedia industries whose
products display the ability to captivate their
audiences and hail from private and corporate
production groups, advertising agencies, and
television stations. The competition provides a
venue for programs, CD ROMs, and commercials to
compete on an international level, which may
otherwise not be possible. Having become such a
large competition, entrants come from all over
the United States, Canada, Hong Kong, Denmark,
and Mexico among other countries.